Our experience has taught us that exporting is a long-term project, which has less to do with the concrete fact of the sale, than with the search and correct positioning of the product in the optimal market.
In an increasingly globalized market, where communication tools are becoming more and more accessible to all companies, it is becoming easier and easier to make yourself known in other countries.
If we add to this the reductions in the cost of transport that make possible a greater commercial exchange, it causes that our national market is constantly reduced by the penetration of foreign products.
To maintain our production and growth levels, Spanish companies must internationalize.
Internationalization of the company is understood as the set of activities that the company carries out outside its natural geographical environment (domestic market) and all those processes that involve the adaptation of the product or service to other markets.
The greater the activity carried out abroad or the greater the adaptation of products/services and communication to foreign markets, the greater the degree of internationalization.